We answer your strategic questions from the perspective of the most important stakeholder:

The Customer

Solutions

Strop Insights is a market research firm that combines the intellectual brainpower of seasoned business consultants with the innovative research and insight tools needed to get inside the hearts and minds of the people who matter most: the customer.

We have developed a robust research methodology that delivers powerful, fact-based results, allowing our clients to make smarter decisions in evaluating, growing, and innovating their businesses.

Brand and Product Health Benchmarking

Brand Attitude and Usage
Brand Equity Analysis
Competitive Benchmarking

Innovation Process Optimization

Concept Testing
New Product Testing
Market Testing

Marketing Effectiveness

Concept Testing
Logo Testing
Ad Testing

Customer Segmentation

Current Customer Segmentation
Target Customer Profiling

Pricing Strategy

Pricing Analytics
Perceptual Pricing

Growth Analysis

Category Gears Model
Business Growth Drivers

Developed through years of experience working with industry leading investment firms, Strop provides our clients with actionable and valuable diligence, strategy, and insights.

Strop’s quick and nimble approach gives our clients access to high-quality, fact-based information allowing them to continuously optimize concepts, products, pricing, strategy, ad campaigns, and much more.

Let us help you sharpen your edge and drive your business forward.

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