Apparently, if the waiter waited until after the wine order was placed, he wouldn’t even have to ask.
In a recent study, we identified the cross-purchasing behaviors of consumers in the wine and premium bottled water categories. Strop also analyzed the psychographic profiles of each consumer group.
Download PDF
We recently conducted research on the fast food industry within 4 states scattered across the US. The study uncovered notable and interesting differences across states on drive-thru utilization.
Download PDF
We recently surveyed a group of consumers in the US to understand their thoughts and behaviors around recommending products and seeking product recommendations. Our analysis led us to some very interesting insights that may help companies change their brand perception and refocus their communication efforts.
Download PDF
It depends on where you are.
We recently conducted research on food spiciness preferences across 16 states across the US. The study uncovered notable differences across states, and an interesting interplay between the preferences of sweet and spicy.
Download PDF
Hunters drink whiskey, socialites drink wine.
We recently conducted research on attitudes and behaviors of men in South Carolina. Our study ratified the typical “southern gentleman” archetype: outdoorsy, active, friendly, polite, and stoic. It also uncovered interesting and less popularized insights on their lifestyle and hobbies.
Download PDF