The Power of Brand: Enlightenment During the Dark Ages

Sebastien Artois became head brewer of a small Belgian brewery founded during the dark ages – four hundred years before what historians assert as the beginning of the “age of enlightenment”. But Strop would argue that Sebastien Artois was one of the most enlightened entrepreneurs and business operators in history.

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Sparkling, Still, or Tap Water?

Apparently, if the waiter waited until after the wine order was placed, he wouldn’t even have to ask.

In a recent study, we identified the cross-purchasing behaviors of consumers in the wine and premium bottled water categories. Strop also analyzed the psychographic profiles of each consumer group.

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