Brand Health Benchmarking

The Context

Our client has recently entered two new markets in Florida by opening convenience store locations. An efficient way to manage the new store launch is required: tracking customers’ brand awareness, usage, categories driving visits and purchases, and competitive landscape perceptions and preferences.

The Strop Solution

STROP developed a new market launch tracker to:

  • Track brand and new location awareness and usage
  • Identify key categories driving visits and purchases
  • Measure user perception of visit vs. competitors

Our Impact

Results have been used to actively assess differences in expansion across markets, enhance depth of knowledge of the competitive landscape, and understand new customers’ perception of client brand. This knowledge has allowed the client to tailor their growth strategy in each new market and identify key brand attributes to leverage and promote.

Typical Duration: Recurring, once a month