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Sparkling, Still, or Tap Water?

Sparkling, Still, or Tap Water?

Apparently, if the waiter waited until after the wine order was placed, he wouldn’t even have to ask. In a recent study,...

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The Drive-Thru Wars Heat Up

The Drive-Thru Wars Heat Up

We recently conducted research on the fast food industry within 4 states scattered across the US. The study uncovered notable...

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Identifying The “Influencers” In Your Category

Identifying The “Influencers” In Your Category

We recently surveyed a group of consumers in the US to understand their thoughts and behaviors around recommending products...

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How Spicy Is Spicy?

How Spicy Is Spicy?

It depends on where you are. We recently conducted research on food spiciness preferences across 16 states across the US....

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Southern Gentlemen Archetype

Southern Gentlemen Archetype

Hunters drink whiskey, socialites drink wine. We recently conducted research on attitudes and behaviors of men in South...

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Consumers’ Lifestyle and Choices Affect Purchase Decisions

Consumers’ Lifestyle and Choices Affect Purchase Decisions

Do you know how your consumers’ lifestyle and choices affect their purchase decisions? We recently worked with a pet...

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