We recently surveyed a group of consumers in the US to understand their thoughts and behaviors around recommending products and seeking product recommendations. Our analysis led us to some very interesting insights that may help companies change their brand perception and refocus their communication efforts.
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It depends on where you are.
We recently conducted research on food spiciness preferences across 16 states across the US. The study uncovered notable differences across states, and an interesting interplay between the preferences of sweet and spicy.
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Hunters drink whiskey, socialites drink wine.
We recently conducted research on attitudes and behaviors of men in South Carolina. Our study ratified the typical “southern gentleman” archetype: outdoorsy, active, friendly, polite, and stoic. It also uncovered interesting and less popularized insights on their lifestyle and hobbies.
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Do you know how your consumers’ lifestyle and choices affect their purchase decisions?
We recently worked with a pet foods brand brand to understand how consumers make purchase decisions in this category. Our research helped turn consumer insights into competitive advantage.
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